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“Make People, Values, and Honor Your Priority: Why Money Will Follow When You Focus on What Matters”


In today’s fast-paced world, we’re constantly reminded to pursue wealth, financial stability, and material success. But while these are common ambitions, focusing on them alone can lead to unfulfilled lives and broken relationships. True success goes beyond a bank balance—it is found in the depth of relationships, the strength of values, and the impact of honor. When we make people, values, and honor our top priorities, money becomes a natural consequence rather than a driving force. Here’s how shifting focus to these priorities brings sustainable success and lasting fulfillment.

1. People First: Building Lasting Connections

A true measure of success lies in the quality of your relationships. When you prioritize people over profit, you build authentic connections that stand the test of time. Putting people first means listening to their needs, understanding their dreams, and genuinely caring about their welfare. Whether it’s in business, family, or friendships, the time and effort you invest in others will pay off in unexpected ways.

When you serve people genuinely, they remember your kindness, trust your intentions, and are more likely to support you, recommend your work, and stand by you during difficult times. This doesn’t mean you ignore financial goals; rather, it means that financial success follows naturally when people know they can rely on you. As motivational speaker Zig Ziglar famously said, “You can have everything in life you want if you will just help other people get what they want.”

Action Steps for Putting People First:

  • Listen actively: Take time to understand the needs of those around you.
  • Offer genuine help: Don’t just offer services or products, but provide solutions that truly benefit others.
  • Follow up and check in: Showing consistent care and follow-up strengthens relationships and builds trust.

2. Values as a Guiding Compass

While circumstances and goals change, values act as a stable compass in life. They are the principles and beliefs that shape how we act, both personally and professionally. Honoring values like integrity, honesty, and respect provides clarity in decision-making and helps you stay grounded when facing challenges. In a business setting, a company built on strong values often attracts employees, customers, and partners who share those beliefs, creating an environment of trust and collaboration.

Values don’t just build a strong foundation—they also protect your reputation. When you make decisions based on values rather than financial gain, others will recognize and respect your commitment to what is right. This reputation for integrity makes you more appealing to clients and partners and keeps your long-term relationships healthy and mutually beneficial.

Building a Value-Driven Life:

  • Identify core values: Take time to clarify the values that are most important to you and your work.
  • Practice integrity: Let your actions align with your words and beliefs.
  • Stand firm in challenges: Upholding your values during challenging times strengthens your credibility and resilience.

3. Honor as a Foundation of Respect

Honor is more than respect; it’s a deep-rooted commitment to upholding your promises, treating others with fairness, and acknowledging their contributions. Being honorable is a timeless quality that distinguishes you in any field or relationship. People are naturally drawn to those who display a sense of honor, as they feel safe, valued, and respected. Honoring your commitments and respecting others, whether they are clients, colleagues, or friends, reinforces the reliability and trustworthiness that builds lasting partnerships.

When you live with honor, you’re not just investing in your own success but uplifting everyone around you. This quality makes you memorable in a world where shortcuts and compromises are often common. Honor builds goodwill, and this goodwill creates opportunities that no amount of money can buy.

Ways to Live Honorably:

  • Keep your word: Always follow through on promises and commitments.
  • Acknowledge others: Give credit to those who contribute to your journey, respecting their hard work.
  • Be fair in all dealings: Act impartially and ensure that you’re treating people fairly, whether they’re above or below you in hierarchy.

4. When Money Follows, Not Leads

When you focus on people, values, and honor, money often follows. This is because the relationships, integrity, and goodwill you cultivate translate into new clients, referrals, and opportunities. Financial success built on these principles is far more sustainable than quick gains achieved without a solid foundation. You’re not only creating wealth; you’re building a legacy that outlasts any bank balance.

Consider the examples of admired leaders and entrepreneurs who focused first on people and principles rather than profit. They built businesses that thrive even after their time because their legacy was founded on trust, reliability, and values. This approach doesn’t just benefit you; it inspires those around you to emulate the same principles.

How to Welcome Wealth as a Consequence:

  • Trust the process: Believe that focusing on people and values will eventually bring the financial success you seek.
  • Stay patient and consistent: Wealth built on values takes time but offers lasting rewards.
  • Embrace the journey: Appreciate the growth that comes from prioritizing relationships and values, recognizing that money will be a natural byproduct.

5. Impact Beyond Income

By making people, values, and honor your priorities, you create a life of meaning. Money alone doesn’t fulfill; it’s the lives you touch and the impact you make that bring fulfillment. Your journey becomes about lifting others, inspiring hope, and setting a standard of integrity. This approach, though often slower to yield financial rewards, results in a much deeper and more satisfying form of success.

In conclusion, shifting your focus away from money and toward people, values, and honor brings a level of success that money alone cannot buy. By building strong relationships, upholding integrity, and living honorably, you set yourself apart in every area of life. When you give your best to the world, the world has a way of giving back—often with interest.


By focusing on people, values, and honor, you build a foundation that naturally attracts success. True wealth lies not just in financial gain but in the respect, trust, and goodwill you earn. This approach brings a balanced life, one where success and fulfillment go hand in hand.

Taofeek Oduwaye

Real Estate Consultant/Blogpreneur

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